Have you noticed the logos that are popular today ? Google, ebay, Frog Design - all have this colorful, one color per letter each ? Have people's recognition for plain logos gone ? or dot he companies need a stronger visual treat to catch attention ?
* Like other multinationals, we've also been guilty of misjudging the Indian market at times... * We discovered that people wanted to come into the stores, see the products, pick up and touch them before they purchased anything. Home delivery just didn't interest them... * a 'one-size-fits-all' strategy won't be successful in India. We have a portfolio of 450 products that are all available in one size each...
* ..to believe that old successes will drive new ones and to not change your ways -- an attitude that says "this is how we will do it because this is how we've always done it" -- is wrong.
HTML editors are a pain.. whatever the graphics artist does, the "constraints" of coding makes the website so monotonous. no wnder ppl, specially designers are switching to complete flash based websites..