Wednesday, April 13

Amway

http://in.rediff.com/money/2005/apr/13amway.htm

* Like other multinationals, we've also been guilty of misjudging the Indian market at times...
* We discovered that people wanted to come into the stores, see the products, pick up and touch them before they purchased anything. Home delivery just didn't interest them...
* a 'one-size-fits-all' strategy won't be successful in India. We have a portfolio of 450 products that are all available in one size each...

* ..to believe that old successes will drive new ones and to not change your ways -- an attitude that says "this is how we will do it because this is how we've always done it" -- is wrong.



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