New Media Terms

Domain: publishing content to the web
podcasting
like we view blogs thru RSS, we can put audio files and listen to them via RSS protocol on your portable mp3 player (i am lost). Where is the world getting to ?


Domain: advertising/brand building
in-serial or in-film placement

for ex: BMWs get endorsed in all Bond films, Indian movies have placed brand names/products at strategic locations to catch the attention of viewer/proxy-consumer.
It is said to firmly place brands in the consumers' mind.
has been happening since 'bobby' days, but has been more "in-our-face" today.


p.s: serial = see real ? truth is stranger than fiction :)